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Erfolgreiche Software-Lizenzierung

Erfolgreiche Software-Lizenzierung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540009665
Condition
New
Product Description

Der Autor beschreibt alle Phasen eines Lizenzierungsprojektes, zeigt den Weg zur Auswahl des richtigen Produktes, beleuchtet mgliche Kostenfallen und beschreibt im Detail, welche Schnittstellen zwischen Produktmarketing, Vertrieb, Entwicklung, Support, Logistik und Hotline zu beachten sind. Es werden vor allem Softwarehersteller angesprochen, die eine elektronische Lizenzierung ihrer Produkte erstmalig einfhren oder derzeitige Verfahren am State-of-the-Art ausrichten wollen. Erfolgreiche Software-Lizenzierung ist kein reines Entwicklungsprojekt, sondern umfasst praktisch alle Bereiche eines Software-Herstellers.

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