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Chatbots in der Kundenkommunikation

Chatbots in der Kundenkommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642190216
Condition
New
Product Description

Das Internet bietet Unternehmen und Kunden ganz neue Kommunikationsmglichkeiten. Via Corporate-Website der Unternehmen knnen sich Kunden 24 Stunden am Tag mit Informationen ber das Unternehmen versorgen. Dies ermglicht Unternehmen direkten Einfluss auf ihre Kunden auszuben und gleichzeitig umfangreiche Informationen ber diese zu sammeln. Auf der anderen Seite belastet der Anspruch der permanenten Verfgbarkeit zur Gewhrleistung eines optimalen Kundenservices das Kundenservice-Potential der Unternehmen. Chatbots entlasten Call-Center und Customer-Support-Abteilungen, da sie bereits 80 % der gestellten Fragen direkt via Website beantworten knnen. Sie sind 24 Stunden am Tag verfgbar, Kosten werden reduziert. Ferner wird den Benutzern der Umgang mit der Website erleichtert. Die automatisch dokumentierten Unterhaltungen liefern zudem konkrete Einblicke in den tatschlichen Informationsbedarf der Kunden.

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