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IT-Berater und soziale Medien
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Wer entscheidet, was Technologie-Kunden kaufen? Mit dieser Frage befassen sich die Autoren aus der Perspektive der IT-Berater. Bei der hohen Komplexitt vieler IT-Produkte spielen Berater eine wichtige Rolle fr Kaufentscheidungen. Das Buch geht auch auf die wachsende Bedeutung von Social Media und die damit einhergehenden Vernderungen der Beraterlandschaft ein.
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