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Suchmaschinen im Internet

Suchmaschinen im Internet

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642593215
Condition
New
Product Description

Suchmaschinen stellen das am meisten genutzte Hilfsmittel im Internet dar, um Informationen, Dienstleistungen und Produkte im Internet zu finden. 90% aller User beginnen ihre Suche ber Suchmaschinen. Das grte Problem fr Contentanbieter ist, von ihrer Zielgruppe ber Suchmaschinen auch tatschlich gefunden zu werden. In diesem Zusammenhang ist die Rangposition in der Suchergebnisliste ein uerst wichtiges Kriterium, das direkte Auswirkung auf den wirtschaftlichen Erfolg eines Webauftritts hat. Dieses Buch beschreibt verstndlich, wie Suchmaschinen funktionieren und nach welchen Kriterien Rangpositionen bestimmt werden. Eine detaillierte Handlungsanleitung gibt exakt vor, wie Webseiten zu optimieren sind, um eine der ersten Positionen bei Suchmaschinen zu erzielen. Nach dem Lesen dieser Lektre verfgt der Leser ber das gesamte Wissen, um Webseiten bei Suchmaschinen optimal zu positionieren. Der Inhalt der 2. Auflage wurde vollstndig aktualisiert.

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