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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642222580
Condition
New
Product Description

Mobile Apps - Programme, die auf Smartphones ausgefhrt werden - sind derzeit fast nur bei Konsumenten erfolgreich, whrend ein echtes App-Konzept im Business-Markt noch fehlt. Das Thema "Smart Mobile Apps" nimmt dieses Potenzial in Angriff: Intelligente Business-Apps werden Geschftsprozesse im wahrsten Sinne des Wortes mobilisieren. Es entsteht ein mobiles Internet, das Geschftsprozesse in allen Branchen befrdern kann. Chancen dafr gibt es viele: Smartphones, Pads und Co. mssen sich nur in unser Denken integrieren. Durch sie kann Situationen intuitiv begegnet werden am Flughafen nach dem Check-in, wenn noch eine Auslandsversicherung bentigt wird, oder direkt an einem Unfallort der Schaden aufgenommen werden soll. Informationen knnen den Kunden zeitnah und individualisiert zur Verfgung gestellt werden: so entstehen neue Mrkte und Umsatzchancen.

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