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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783662437827
Condition
New
Product Description

Alle Branchen befinden sich derzeit in derselben Situation: Unternehmen bedienen ihre Kunden oft noch ber konventionelle Kanle, obwohl viel mehr Kenntnis und Erreichbarkeit vorhanden ist. Technisch ist es mglich, den Ort des Kunden zu bestimmen, die Situation, in der er sich befindet. Mit diesem Wissen kann man reagieren: personalisiert knnen Leistungen des Unternehmens angeboten werden, die zu den Bedrfnissen des Kunden passen. Wenn das Unternehmen dies nicht tut, wird das Geschft von anderen Playern im Markt abgegraben. Vertriebskanle werden zunehmend bei Partnern etabliert, auch um gebndelte Produkte anzubieten. Es entstehen Orchestrierung und Kollaboration, und das Social Business reagiert viel strker auf die Meinung der Kunden zum Produkt.

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