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Grundlagen der Unternehmensfhrung

Grundlagen der Unternehmensfhrung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540287773
Condition
New
Product Description

Das Lehrbuch vermittelt auf anschauliche Weise einen einfhrenden berblick zum Thema Unternehmensfhrung. Konkret werden die Themen Strategie, Organisation, Personal und Fhrung sowie Controlling umfassend besprochen. Um die Darstellung der behandelten Themen mglichst anschaulich und praxisnah zu gestalten, wurde speziell fr dieses Buch die Fallstudie eines fiktiven Autovermieters, der QualityRent AG, entwickelt. Diese Fallstudie begleitet das gesamte Buch und dient zur anwendungsnahen Illustration theoretischer Inhalte. Die zweite Auflage wurde um Diskussions- und Verstndnisfragen am Ende jedes Kapitels ergnzt. Die Lsungen werden im Internet unter www.grundlagen-der-unternehmensfuehrung.de bereitgestellt.

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