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Produktion und Absatz
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Dieses Lehrbuch ist insbesondere fr das Grundstudium der Betriebswirtschaftslehre gedacht. Es umfasst die Grundlagen der betrieblichen Entscheidungsfindung, die Produktions- und Kostentheorie sowie die wesentlichen Teilgebiete der Produktion und des Absatzes. Dabei ist auch die Abstimmung zwischen den betrieblichen Bereichen Produktion und Absatz bercksichtigt. Das Buch enthlt zu allen Teilgebieten ausfhrliche Darstellungen; zahlreiche Abbildungen und Rechenbeispiele veranschaulichen den Stoff. Die Leser knnen ihren Wissensstand durch bungsaufgaben abfragen und die erarbeiteten Ergebnisse anhand von Kurzlsungen selbst kontrollieren.
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