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Industrielles Management
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Das Lehrbuch bietet einen umfassenden berblick ber die aktuellen Managementaufgaben und -methoden im Industriebetrieb. Grundlegend neu ist dabei die konsequent angewendete prozessorientierte Sichtweise. Anhand von vier Prozessen, von der strategischen bis zur operativen Ebene, wird das komplexe Wertschpfungsgeschehen im Industriebetrieb theoretisch erlutert und anhand zahlreicher Beispiele praktisch veranschaulicht: - strategischer Managementprozess - Innovationsprozess - Betriebsbereitschaftsprozess - operativer Leistungsprozess Industrielles Management wendet sich an Dozenten und Studenten der Wirtschaftswissenschaften und verwandter Studiengnge und ist ebenfalls interessant fr Praktiker mit Managementaufgaben im Industriebetrieb.
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