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Wirtschaftspsychologie fr Bachelor
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Die Wirtschaft ist heute nicht mehr ohne das Fachwissen der Psychologie zu verstehen! Dieses Hrbuch gibt einen kompakten und praxisnahen berblick ber die Wirtschaftspsychologie. Es bietet eine ebenso kurzweilige wie interessante Darstellung aller relevanten Kernthemen: Konsum- und Werbepsychologie, Marktforschung, Arbeits-, Organisations- & Personalpsychologie sowie Finanzpsychologie. Durch viele unterhaltsame Praxisbeispiele, und hilfreiche Definitionen ist es sehr verstndlich gestaltet und fr Studierende, Praktiker im Wirtschaftsleben aber auch fr Laien eine spannende Lektre fr die Ohren.
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