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Prozemanagement im Technischen Vertrieb
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Die Konzepte der Prozeorientierung und des Prozemanagements sind auch im Vertriebsmanagement bereits aufgenommen worden. Qualifizierte Fachleute aus der Praxis und Wissenschaftler des Weiterbildungsstudiums Technischer Vertrieb diskutierten die Konzepte und erprobten die Beispiele. In diesem Buch geben sie ihre Erfahrungen wieder. Der Leser findet nicht nur eine bersicht ber neue Konzepte, er erfhrt auch anhand von Fallbeispielen aus dem Vertriebsmanagement und der Kostenrechnung, wie diese Konzepte in der Praxis umgesetzt werden knnen.
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