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Technischer Vertrieb
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Das Buch liefert eine praxisorientierte Einfhrung in das Fach Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Faches behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem und anderem nicht-kaufmnnischen Hintergrund einen schnellen berblick in das Gebiet zu ermglichen.
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