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Verhaltensorientiertes Innovationsmanagement
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Das Buch beschreibt und erklrt die 5 Prinzipien des verhaltensorientierten Innovationsmanagements: Rhythmus Stellhebel Reframing Innerer Kompass Impuls. Mit ihnen lsst sich das unternehmerische Potenzial in Organisationen aktivieren und Innovation zur Gewohnheit machen. Dabei steht der Mitarbeiter im Zentrum der berlegungen. Wie erleben Individuen, Gruppen und Organisationen die Innovation? Wie prgt individuelles Verhalten die Durchsetzung von Innovation? Aus den Antworten lassen sich konkrete und oft berraschend einfache Gestaltungsanstze ableiten. Fr Manager, die den Innovationserfolg ihrer Organisation steigern wollen und bereit sind, dabei die Mitarbeiter und deren Potenziale in den Mittelpunkt ihrer Handlungen zu stellen, ist das Buch ein wichtiger Ratgeber.
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