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Die Kunst zu berzeugen
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Das Know-How moderner Rhetorik, dargestellt in verstndlicher und praxisbezogener Form. Der Grundlagenteil bietet die Voraussetzungen erfolgreicher Argumentation. Der weiterfhrende Teil hilft, Ihre berzeugungsfhigkeit in konkreten Situationen zu frdern und zu verbessern, besonders im beruflichen Alltag. Ein gut zu lesendes, aufschlureiches Buch, das fr fast jeden Leser neue Erkenntnisse bereithlt.
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