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Erfolgsfaktor Innovation
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Innovationen stellen einen entscheidenden Erfolgsfaktor fr eine gesamte Volkswirtschaft, eine Branche sowie fr jedes Unternehmen dar. Innovationen knnen zunchst aus neuartigen Produkten, Marken oder Verfahrensinnovationen bestehen. Des Weiteren knnen sie in Form von Sozialinnovationen vorliegen. Auch neuartige Managementtechniken knnen gegeben sein. In diesem Sammelband finden sich innovative Anstze fr alle Teilbereiche des betrieblichen Management. Die Beitrge stammen von Management-Spezialisten der GSBA Zrich aus Europa und den USA.
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