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Management-Konzepte fr kleine und mittlere Unternehmen
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Kleine und mittlere Unternehmen haben - volkswirtschaftlich gesehen - eine sehr groe Bedeutung. Sie sind fhrend in ihrer Innovationsttigkeit und ebenfalls bei der Schaffung neuer Arbeitspltze. In diesem Sammelband finden sich Management-Konzepte fr alle Funktionalbereiche eines KMU. Die Beitrge stammen von Management-Spezialisten der GSBA Zrich aus Europa und den USA.
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