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Total Quality Management als Erfolgsstrategie
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Gerade die letzten krisenhaften Jahre haben gezeigt, da Unternehmen nur dann erfolgreich sein knnen, wenn durch eine stndige Qualittsverbesserung zufriedene Kunden, zufriedene Mitarbeiter und ein Nutzen fr die Gesellschaft erreicht werden. Das Total Quality Management ist ein integriertes Konzept, in dessen Rahmen die Interessen aller relevanten Gruppen beachtet und alle denkbaren Manahmen zur Qualittsverbesserung ergriffen werden. In diesem Buch wird von fhrenden Fachvertretern aus Europa und den USA zur Frage Stellung genommen, in welcher Weise ein Total Quality Management in allen betrieblichen Bereichen (von der Fhrung ber das Strategische Management bis hin zum Marketing-, Operations-, Finance-, Human-Resources-Management) durchgesetzt werden kann.
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