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Erfolgreiches Management
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Gegenstand des Sammelbands sind Erfolgsfaktoren fr das Management von Unternehmen. In insgesamt 16 Beitrgen werden angemessene Konzepte u.a. aus dem Strategischen Management, dem Marketing, der Finanzierung und dem Personalmanagement dargestellt. Die Autoren sind Professoren aus Europa sowie den USA sowie namhafte Praktiker.
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