Copied Innovatives Management
Innovatives Management
Die Rahmenbedingungen fr wirtschaftliche Prozesse haben sich wesentlich gewandelt. Beispielhaft zu nennen sind die extrem schnelle Entwicklung der Kommunikationstechnologien, die erheblichen Konzentrationsprozesse oder das hybride Konsumentenverhalten. Daher sind - fr alle Teilgebiete der Unternehmensfhrung - innovative Management-Anstze erforderlich. Fhrende Fachvertreter aus Europa und den USA untersuchen in diesem Band, welche Anstze fr ein innovatives Management herangezogen werden knnen.
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