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Innovatives Management
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Die Rahmenbedingungen fr wirtschaftliche Prozesse haben sich wesentlich gewandelt. Beispielhaft zu nennen sind die extrem schnelle Entwicklung der Kommunikationstechnologien, die erheblichen Konzentrationsprozesse oder das hybride Konsumentenverhalten. Daher sind - fr alle Teilgebiete der Unternehmensfhrung - innovative Management-Anstze erforderlich. Fhrende Fachvertreter aus Europa und den USA untersuchen in diesem Band, welche Anstze fr ein innovatives Management herangezogen werden knnen.
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