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Unternehmen im Wandel Change Management
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Die wirtschaftlichen Aktivitten der Unternehmen unterliegen seit einigen Jahren einem extremen Wandel. Konzentrationsprozesse auf Produzenten-, und Handelsseite, Kuferverhaltenstrends wie ko- oder Freizeittrend und die schnelle Entwicklung der Informations- und Kommunikationstechniken haben neue Rahmenbedingungen geschaffen. Daraus ergeben sich Konsequenzen fr die diversen Teilbereiche der Unternehmensfhrung, deren Umsetzung unter dem Begriff "Change Management" zusammengefat werden kann. Auf welche Weise die notwendigen Vernderungen im Management realisiert werden knnen, wird von fhrenden Fachvertretern aus Europa und den USA untersucht.
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