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Interkulturelles Management
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Dieses Buch untersucht die Probleme, die sich aufgrund von nationalen und kulturellen Gegenstzen in chinesisch-deutschen Joint-Ventures in der Volksrepublik China ergeben. Ziel ist es, auf Ursachen der interkulturellen Managementprobleme in Joint-Ventures und auf die Mglichkeiten der Verbesserung aufmerksam zu machen. Das Buch richtet sich deshalb auch an Unternehmen, die in China aktiv werden wollen.
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