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Customer Relationship Management in der Praxis
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Customer Relationship Management fasst smtliche Aktivitten zusammen, deren Ziel eine verbesserte Kundenorientierung ist. An Praxisbeispielen fhrender Unternehmen wie Credit Suisse, SAP und Neue Zrcher Zeitung stellen die St. Galler Experten innovative Lsungen vor wie Contact Center, Internet-Communities, Customer Profiling and Multi-Channel-Management. Das theoretische Fundament dazu liefert das St. Galler "Geschftsmodell im Informationszeitalter". Prozessportale bilden dabei die Kundenschnittstelle der Zukunft.
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