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Marketing Research and Modeling: Progress and Prospects

Marketing Research and Modeling: Progress and Prospects

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781402075964
Condition
New
Product Description

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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