Market Response Models

Name: Market Response Models
Brand: Springer Nature
SKU: 9780306475948
Availability: InStock

Best Price (Coupon Required):
Buy Market Response Models for $233.10 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $259.00 - $259.00

BEST PRICE

Single Product Purchase

$233.10

@ Link.springer.com with extra coupon

Price Comparison

Seller	Contact Seller	List Price	On Sale	Shipping	Best Promo	Final Price	Volume Discount	Financing	Availability	Seller's Page
BEST PRICE 1 Product Purchase @ Link.springer.com		$259.00	$259.00		10% OFF This deals requires coupon	$233.10		See Site	In stock	Visit Store

Product Details

Brand

Springer Nature

Manufacturer

N/A

Part Number

GTIN

9780306475948

Condition

New

Product Description

From 1976 to the beginning of the millenniumcovering the quarter-century life span of this book and its predecessorsomething remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. Its not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Available Colors

N/A

Available Sizes

N/A

Reviews

0 reviews

5 stars

4 stars

3 stars

2 stars

1 star

Questions & Answers

Similar Products

Steuer-Taschenlexikon fr die GmbH

$49.99

Artificial Neural Networks ICANN 2009

$169.99

Don't Believe Everything You Feel- A Cbt Workbook to Identify Your Emotional Schemas and Find Freedom from Anxiety and Depression by Robert L. Leahy P

$21.95