Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Research traditions in marketing

Research traditions in marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780792393887
Condition
New
Product Description

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.

Available Colors
Available Sizes
1 Offer Price Range: $189.00 - $189.00
BEST PRICE

Single Product Purchase

$189.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$189.00 $189.00

$189.00
See Site In stock Visit Store

Similar Products

Lagrangian Optics

$109.99

Ethical Public Health Policy Within Pandemics

$129.99

Kalkulierte Kreativitt

$59.99

Low-Cholesterol Cookbook For Dummies by Molly Siple

$24.99

Overlooking Conventions

$99.99

The Diffuse Interface Approach in Materials Science

$109.99

Cyber Security

$179.99

NEO 2015

$129.00

Grundumsatz und Psyche

$59.99

Agiles Projektmanagement im Berufsalltag

$34.99

Big Data Management

$159.99

Evaluation and Decision Models

$129.00

Fly Guy #5: Fly High, Fly Guy! (Hardcover)

$5.99

The Dark Side of Leadership

$64.99

Antibiotic Associated Diarrhoea and Colitis

$129.00

Palmprint Authentication

$84.99

Beitrag zur Prfung metallischer Strahlmittel

$59.99

Human Microbiome

$119.00

Das Handelsregister und seine Rechtsverhltnisse

$59.99

Computational Science and Its Applications ICCSA 2024 Workshops

$169.99

Restorative Justice, Humanitarian Rhetorics, and Public Memories of Colonial Camp Cultures

$39.99

Restricted Environmental Stimulation

$109.99

Kleines Lexikon der Steuerungs- und Regelungstechnik

$59.99

Studies in Theoretical and Applied Statistics

$249.99

Cunard and the North Atlantic 18401973

$19.99

The OECDs Historical Rise in Education

$159.99

High Dilution Effects: Physical and Biochemical Basis

$84.99

Fabrication and Properties of High-Performance 122-Type Iron-Based Superconducting Wires and Tapes

$129.00

Earthquake Forecasting and Warning

$219.99

Global Health Collaboration

$24.99

New York in the Snow: A Magical Vision of New York City by Vivienne Gucwa

$26.99

The Causes and Cures of Criminality

$109.99

Crowdsourcing

$109.99

Multimodal Texts from Around the World

$84.99

Evaluating User Experience in Games

$84.99

Antibodies in Viral Infection

$219.99

Organometallics in Process Chemistry

$259.00

Agriculture Digitalization and Organic Production

$149.00

Agrarian structures and agrarian reform

$54.99

Die Chronik vom kstlichen Leben

$69.99