Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Marketing Management Support Systems

Marketing Management Support Systems

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780792386155
Condition
New
Product Description

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Kundenorientierung im Kulturbetrieb

$79.99

Information and Communication Technologies for Ageing Well and e-Health

$99.99

Software Engineering

$49.99

Computational Analysis of Terrorist Groups: Lashkar-e-Taiba

$129.99

Exploring the 'Socio' of Socio-Legal Studies

$139.99

Traffic Control and Transport Planning:

$219.99

RadTool Nuclear Medicine MCQs

$179.99

Accents of added value in construction 4.0

$44.99

Brain-Computer Interface Research

$109.99

The Evolving International Procedural Capacity of Individuals

$99.99

Kommunales Fhrungspersonal im Umbruch

$74.99

In Search of Elegance in the Theory and Practice of Computation

$54.99

Spectral Atlas of Polycyclic Aromatic Compounds

$329.99

Gesammelte Mathematische Abhandlungen

$59.99

European Regulation of Medical Devices and Pharmaceuticals

$109.99

The Modern Witchcraft Guide to Magickal Herbs- Your Complete Guide to the Hidden Powers of Herbs by Judy Ann Nock

$15.99

National Geographic Kids: Apples for Everyone

$4.46

Platos Protagoras

$89.00

The Rational Software Engineer

$44.99

Mary I and the Art of Book Dedications

$54.99

Ingenieurgeologische Probleme im Grenzbereich zwischen Locker- und Festgesteinen

$84.99

Managing Corporate Responsibility in the Real World

$44.99

Update in Cosmetic Dermatology

$169.99

Nerve and Vascular Injuries in Sports Medicine

$109.99

Islamic Schooling in the West

$19.99

The Geography of Underdevelopment

$59.99

Knowledge-Based Intelligent Information and Engineering Systems

$84.99

Life at High Pressure

$54.99

Die Grenzen des Revisionismus

$74.99

Pdagogisches Knnen in der Migrationsgesellschaft

$74.99

Stochastic and Differential Games

$109.99

Mindestanforderungen an die Mathematik-Kenntnisse fr technische Studiengnge

$34.99

Pokmon: Talent Showdown

$3.74

Organisation in der Produktionstechnik

$39.99

Turbo Pascal fr Ingenieure

$69.95

Mensch-Tier-Praktiken aus interdisziplinrer Perspektive

$59.99

Seismic Wave Propagation in Non-Homogeneous Elastic Media by Boundary Elements

$109.99

Lead-Based Paint Handbook

$129.00

Kunst, Symbolik und Politik

$49.99

Kontrolle von Beteiligungen als Aufgabe des Controllings

$79.99