Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Reputation Transfer to Enter New B-to-B Markets

Reputation Transfer to Enter New B-to-B Markets

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783790823561
Condition
New
Product Description

An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendors positive reputation to product categories never produced or offered by the considered vendor. Embedding the empirical investigation of both reputation management and reputation transfer in a coherent theoretical framework, which is grounded in the Commitment-Trust theory, is her merit. She derives and validates an integrated model that appears to be valid in all cultures considered in her study. The results of this analysis contribute substantially to our understanding of reputation measuring and managing. These results are not restricted to academic interests and they provided practitioners with a variety of new insights. Thus, this thesis will ho- fully be widely discussed in bothacademia and management practice.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Coaching Psychology: Meta-theoretical perspectives and applications in multicultural contexts

$109.99

Liberalisierung in sdostasiatischen Volkswirtschaften

$59.99

Endomorphe Psychosen bei Verfolgten

$54.99

The Unhappy Divorce of Sociology and Psychoanalysis

$115.00

Nachfrage- und Schadenentwicklung in der Kompositversicherung

$74.99

Software Process Technology

$39.99

Handbook of Multivalued Analysis

$169.99

High Performance Simulation for Industrial Paint Shop Applications

$54.99

The Age of Alignment

$14.99

Designing Applications for Google Cloud Platform

$64.99

European Autonomy in Space

$109.99

The Center, Bulge, and Disk of the Milky Way

$39.99

Chance statt Show Brgerbeteiligung mit Virtual Reality & Co

$64.99

Artificial Intelligence Techniques for Satellite Image Analysis

$149.00

Bausteinbasierte Software

$69.99

Computer Graphics and Geometric Modeling

$39.99

Ammonia

$179.99

Aussage gegen Aussage in sexuellen Missbrauchsverfahren

$119.99

Manipulation der Wirbelsule

$49.99

Friedrich Schlegel

$69.99

24. Tagung vom 13. bis 16. September Hannover

$69.99

Radiopharmaceuticals for Positron Emission Tomography - Methodological Aspects

$169.99

Stakeholder Trust in Family Businesses

$54.99

Werkstoffe

$44.99

Online-Medienmanagement

$34.99

Not Yet

$5.99

Der gleislose Erdbau

$44.99

Women of the Press in Nineteenth-Century Britain

$109.99

The Art of 3D Drawing - Paperback

$13.26

Armut von Kindern mit Migrationshintergrund

$69.99

Logic Synthesis and Optimization

$169.99

Nicotinic Acetylcholine Receptor

$84.99

Design in Educational Technology

$159.99

Hermitian Analysis

$54.99

Transcultural Europe

$109.99

Flowering Plants. Eudicots

$169.99

Role of Single Board Computers (SBCs) in rapid IoT Prototyping

$99.99

British Chinese Families

$54.99

Unser Gesundheitswesen

$69.99

Famous and (Infamous) Workplace and Community Training

$99.99