Copied Vertical Cooperative Advertising in Supply Chain Management
Vertical Cooperative Advertising in Supply Chain Management
In this book methods from Operations Research and Game Theory are used to determine companies profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$36.00 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Untersuchungen der in stehendem und strmendem Wasser festgestellten nderungen des Schiffswiderstan
$54.99
Einfhrung in die Algebra
$49.99
Towards a Transformative Pedagogy for Early Childhood Care and Education
$159.99
Auditory Trauma, Protection, and Repair
$129.00
Information Technology in Bio- and Medical Informatics
$39.99
Vergabepraxis fr Auftraggeber
$44.99
Economic Planning Studies
$54.99
New Production Technologies in Aerospace Industry
$169.99
Optimal Design
$39.99
The Foundations of Acoustics
$149.00
Algebraic Geometry
$54.99
Pattern Recognition Applications and Methods
$54.99
The Elusive Quest For European Security
$109.99
Network Theory and Agent-Based Modeling in Economics and Finance
$99.00
Entwurf eines Gesetzes zur Neuordnung des Geldwesens
$69.99
Kinematics
$219.99
Agonistic Democracy and Political Practice
$109.99
The Microgenetic Method
$54.99
Bilinear Integrable Systems: from Classical to Quantum, Continuous to Discrete
$109.99
New Trends in Database and Information Systems
$99.99
Cell Biology of Extracellular Matrix
$169.00
Henry and Mudge: Henry and Mudge Take the Big Test
$3.71
The Completeness of Scientific Theories
$129.00
Erschmelzung von Reinsteisen nach dem Kohlenstoffreduktionsverfahren und Kerbschlagzhigkeit-Tempera
$54.99
Islamism and Secularism in North Africa
$54.99
EJB Reviews 1993
$109.99
Zeta-Potentiale und Flotierbarkeit von Mineralen
$49.99
Nachrichtentechnik
$29.99
Nothing Ever Happens on 90th Street
$5.99
Understanding Images
$109.99
Architecture and Mathematics from Antiquity to the Future
$139.00
ICT in Education and Implications for the Belt and Road Initiative
$109.99
The Palgrave Handbook of Sustainable Peace and Security in Africa
$219.99
Bloom of the Flower Dragon: A Branches Book (Dragon Masters #21)
$4.49
Energy-Based Seismic Engineering
$249.99
Stochastic Optimization
$219.99
Illustrierte Ausgaben von J. W. Goethes Lyrik 1800 - 1933
$29.99
Computer Vision - ACCV 2014 Workshops
$54.99
Fundamentalismusverdacht
$64.99
Dad, Jackie and Me
$6.71
