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Optimales Franchising
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Das Franchising erfreut sich steigender Beliebtheit in der Wirtschaftspraxis. Es findet sich mittlerweile in nahezu allen Bereichen des Handels. Das Buch beschftigt sich mit der Vertragsgestaltung im Franchising vor dem methodischen Hintergrund der Prinzipal-Agenten-Theorie. Da Franchisevertrge den Vertragsparteien Handlungsspielrume einrumen, entstehen jene Risiken, die in der Anreizkonomik unter dem Stichwort Moral Hazard diskutiert werden. Die Arbeit untersucht, wie diese Risiken durch eine zweckmige Vertragsgestaltung begrenzt werden knnen. Dabei wird auf den realistischen Fall abgestellt, da Anreizwirkungen des Vertrags sowohl beim Franchisegeber als auch beim Franchisenehmer zu beachten sind.
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