Shimano BM9000B Beast Master Electric Reel Boasting raw power and speed to effortlessly pry bottom dwellers from their deep-water lairs, the Shimano BM9000B Beast Master Electric Reel is the pinnacle of electric reel performance. Anglers will appreciate this reels upgraded heavy duty internals and powerful motor, along with its enhanced user experience and creature comforts to aid in its functionality. New AND IMPROVED GIGA-MAX MOTOR Featuring a robust brushless design that readily delivers high torque and speed. This motor design has a quieter operation, produces less heat, offers greater motor efficiency for your power supply, requires less maintenance, and has a greater power to weight ratio over the standard brushed design seen on many other electric reels. Thermo-Adjustable Drag Power Designed to suppress any abnormal heat generation of the drag in the effort to maintain stable drag performance. If the drag slips while the motor is engaged, the gear will idle and cause abnormal heat generation in the drag. This system counteracts this by automatically reducing the speed of the motor once the drag begins to slip. Fine DOT LCD Screen A color display that provides ultra-clear resolution even in bright, sunny days. This allows greater control and understanding of the speed, depth, and other information on the user end. Technology Found in the Shimano BM9000B Beast Master Electric Reel: Fine Dot LCD HAGANE Body Cross Carbon Drag Thermo Adjust Drag e-Exciting Drag Sound Heat Free System II Giga Max Motor S A-RB Bearings Shimano BM9000B Beast Master Electric Reel Features: Spool Diameter: 90mm (3.54in) Spool Width: 62mm (2.44in) Handle Length: 75mm (2.95in) Practical Power: 20kg (44.1lbs) Maximum Speed: 558 ft/min Practical Speed (10kg/22lb Load): 390 ft/min.