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Springer Nature
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9783642007194
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Product Description

Die inhaltliche Entwicklung des Internet hlt mit der technologischen nicht mit. Die unbegrenzten Mglichkeiten zerplatzen an drftiger handwerklicher Umsetzung. Die Ursachen sind vielfltig: Die Onlineredaktion als Strafkolonie fr unliebsame Mitarbeiter, technophile Selbstverwirklichung statt nutzenbringender Entwicklung. Das Praxisbuch Onlineredaktion ist eine Betriebsanleitung fr medienbergreifenden Journalismus. Es lsst die Logik klassischer Mediengattungen auer Acht und widmet sich in respektloser Frische der Professionalisierung der Internetredaktion.

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