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Handbuch fr Webtexter

Handbuch fr Webtexter

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642556357
Condition
New
Product Description

Das Handbuch fr Webtexter fasst ein heies Eisen an: Texten fr das Internet. Wie unterscheiden sich Webtexte von ihren gedruckten Vorfahren? Warum kann ich nicht einfach meine bewhrten Konzepte ins Web bertragen? Welche Faustregeln gibt es fr Texte im Web? Dieses Buch bleibt keine Antwort schuldig: Beispiele aus der Praxis belegen, wie wichtig die Wahl der richtigen Worte ist und wie man aktive, klare, persnliche, spannende, strukturierte, funktionale, kurz: einfach berzeugendere Texte schreibt. Die Vermittlung der Techniken fr wirkungsvolle Texte ist eingebettet in Informationen zu Zielgruppen, Gestaltung und Vermarktung des eigenen Web-Auftritts. Tebellen und zahlreiche Illustrationen erhhen den Gebrauchswert des Buches.

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