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Die Optimierung des Web-Auftritts ist fr Entscheider und Mediengestalter ein wesentliches Ziel ihrer Ttigkeit. Anhand von Erkenntnissen der Ergonomie und Arbeitswissenschaft erklrt der Autor, was Besucher auf Internetseiten fesselt und zum Kauf anregt, aber auch, was abschreckt. Fr die Planung eines erfolgreichen E-Business-Auftritts vermittelt das Buch wichtige Grundstze. Fr das Design einer Informationsseite werden Internet-spezifische Prsentationsregeln erlutert, deren Ziel ein Internet-Auftritt ist. Ein berblick ber die grundlegenden Internet-Konzepte rundet das Werk ab.
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