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Apps effektiv managen und vermarkten
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Lernen Sie Ihre App effektiv, strukturiert und begeisternd weltweit zu vermarkten. In diesem praxisorientierten Buch erhalten Sie einen prgnanten berblick von der Idee und Konzeption einer App, ber die Entwicklung und die Verffentlichung der App, bis hin zu ihrer Vermarktung und Weiterentwicklung. Um Ihnen den Weg zu Ihrer App so anschaulich wie mglich zu beschreiben, werden wir in diesem Buch den gesamten Lebenszyklus einer App verfolgen. Dabei liegen die Schwerpunkte auf der nachhaltigen Pflege, also dem Management, und dem Marketing. Auerdem lernen wir Methoden zur Formulierung und laufenden Verbesserung des gesamten App-Geschftsmodells kennen.
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