Process-based Strategic Planning

Name: Process-based Strategic Planning
Brand: Springer Nature
SKU: 9783540273424
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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783540273424

Condition

New

Product Description

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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