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Internationales Marketing-Management
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Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker. Es behandelt ausfhrlich die internationale Marketing-Planung, das internationale Marketing-Controlling, die internationale Marketing-Organisation sowie das Human Resources Management im internationalen Marketing. Auch die Marktforschung auf internationalen Mrkten wird bercksichtigt. Gesttzt werden die Ausfhrungen durch aktuelle Daten zu den Rahmenbedingungen auf internationalen Mrkten.
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