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Product Details

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783540253242
Condition
New
Product Description

Die schnelle und effiziente Realisierung innovativer Dienstleistungen stellt zunehmend einen Erfolgsfaktor fr die Wettbewerbsfhigkeit von Dienstleistungsunternehmen dar. Dienstleistungen werden in der Praxis jedoch oft "ad hoc", d.h. ohne systematische Vorgehensweise, entwickelt. Das Konzept des "Service Engineering" beschreibt Vorgehensweisen, Methoden und Werkzeuguntersttzung fr die systematische Planung, Entwicklung und Realisierung innovativer Dienstleistungen. Ziel des Buches ist es, Wissenschaftlern und Praktikern gleichermaen einen berblick ber den aktuellen Kenntnisstand wie auch ber zuknftige Tendenzen im Service Engineering zu geben. Die Beitrge wurden fr die Neuauflage aktualisiert, zustzlich wurden Beitrge namhafter Autoren aus Wissenschaft und Praxis in wichtigen, aber bislang unbesetzten Themenfeldern aufgenommen.

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