Copied The Effect of Advertising and Display
The Effect of Advertising and Display
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$84.99 | $84.99 |
|
$84.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Madness in Seventeenth-Century Autobiography
$39.99
An APL Compiler
$109.99
Proceedings of TEPEN 2022
$379.99
Some Newly Established Asian States and the Development of International Law
$54.99
Computational Intelligence Techniques for Green Smart Cities
$169.99
Recent Advances and Emerging Challenges in STEM
$249.99
Recent Trends in Product Design and Intelligent Manufacturing Systems
$169.00
Arbeit im Schatten
$44.99
Biomedical Research: An Insiders Guide
$84.99
Wirtschaftliches Wachstum bei erschpfbaren Ressourcen
$59.99
Search for the Higgs Boson in the Vector Boson Fusion Channel at the ATLAS Detector
$109.99
Vested
$64.99
Same God, Other god
$84.99
Advanced Studies on Environmental Sustainability
$149.00
Pro Google Cloud Automation
$49.99
Childrens Discovery of the Active Mind
$34.99
Immunologie in Anaesthesie und Intensivmedizin
$59.99
Physics of Space: Growth Points and Problems
$169.99
Reimagining US Colombianidades: Transnational subjectivities, cultural expressions, and political co
$84.99
Handbook of Sustainable Luxury Textiles and Fashion
$54.99
Intelligent Information Processing II
$129.00
Young People and Political Participation
$109.99
Die Notstandsgesetze
$59.99
Multidimensional Signals and Systems
$84.99
Agricultural Reforms and Grain Production in China
$39.99
HACCP
$74.99
Improvement of Crops in the Era of Climatic Changes
$129.00
Genetic Research in Psychiatry
$84.99
Magnetic Nanostructures
$109.99
Verschlei, Betriebszahlen und Wirtschaftlichkeit von Verbrennungskraftmaschinen
$59.99
Idaho (A True Book: My United States)
$5.96
Models and Idealizations in Science
$89.00
Electrocatalysis
$299.00
Unusual Diseases with Common Symptoms
$119.99
Point-of-Care Ultrasound for the Neonatal and Pediatric Intensivist
$119.00
Electronic Business & Commerce
$69.99
Gruppenarbeit
$54.99
Internet-Security aus Software-Sicht
$29.99
Legal Regulation of Corporate Social Responsibility
$84.99
The New Shudder
$119.99
