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Competitive Intelligence
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Das vorliegende Buch ist eine praxisorientierte Einfhrung in Konzepte, Techniken und Anwendung der Competitive Intelligence. Durch 24 Fallstudien und Fachbeitrge, u.a. von Unternehmen wie BMW AG, E.ON Sales & Trading GmbH, DaimlerChrysler Off-Highway, Siemens Medical Solutions, ZF Trading GmbH, Centerpulse Orthopedics Ltd., Evotec OAI AG, Deutsche Brse Systems AG, SAP SI AG, T-Mobile Deutschland GmbH, werden theoretische Grundlagen an Praxisbeispielen erlutert. Das Buch vermittelt Lsungsanstze, Ideen und Techniken, um effektive Recherchen zu fhren, die Informationsflut zu beherrschen, Analysetechniken effizient zu nutzen, CI erfolgreich als Prozess in einem Unternehmen zu implementieren und strategische Entscheidungen mit grerer Sicherheit zu treffen.
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