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Einfhrung in die Betriebswirtschaftslehre
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Die Einfhrung in die Betriebswirtschaftslehre richtet sich vor allem an Bachelor-Studenten unterschiedlicher Fachrichtungen. Die grundlegenden Inhalte werden - sowohl fr konomen als auch Nicht-konomen - verstndlich, kompakt und bersichtlich von kompetenten Fachautoren erlutert. Das Buch eignet sich hervorragend zur begleitenden Lektre einer Einfhrungsveranstaltung, die gerade in das konomische Denken und in die relevanten Handlungsfelder einfhren mchte.
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