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Die Lead-Markt-Strategie
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Unternehmen wie Nokia, Mercedes-Benz und Canon, die frhzeitig auf Innovationen gesetzt haben, gelten als die besten Unternehmen der Welt. Viele andere Pioniere wurden von Konkurrenten an den Rand gedrngt. Was unterscheidet Gewinner von Verlierern? Dieses Buch analysiert die Geschichte international erfolgreicher Innovationen und beschreibt, wie Firmen in einem Lead-Markt einen Vorteil gegenber anderen Firmen genutzt haben. Lead-Mrkte sind Lnder, in denen Innovationen Erfolg haben, die sich anschlieend international durchsetzen. Das Buch zeigt, wie Unternehmen ihre eigene Lead-Markt-Strategie entwickeln und einsetzen knnen.
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