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Handbuch Medienmanagement
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Dieses Buch liefert einen berblick ber alle wichtigen Aspekte des Medienmanagements. Zustzlich ermglichen Grundlagenartikel zum Medienmanagement aus interdisziplinrer Perspektive ein umfassendes Verstndnis der Medienbranche, ihrer Wirkungen und Handlungsimplikationen. Fhrende Vertreter aus dem Feld der Medien geben einen umfassenden Einblick in den State-of-the-Art des Gebiets. Durch die ebenfalls enthaltenen Perspektiven anderer, nicht betriebswirtschaftlicher Fachdisziplinen die hier integrativ zusammenfgt werden eignet sich das Handbuch auch als Literatur fr managementbezogene Fragestellungen aus den Disziplinen Medienrecht, Medienpsychologie, Medienkonomie und Kommunikationswissenschaft.
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