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Innovationsmanagement
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Innovationen gehren zu den wichtigsten unternehmerischen, aber auch volkswirtschaftlichen Erfolgsfaktoren. Bei vordergrndig gleichen Ausgangsbedingungen verfgen einige Unternehmen jedoch scheinbar ber Jahre hinweg ber eine auergewhnlich hohe Innovationskraft und damit ber ein hheres Erfolgspotenzial als viele ihrer Wettbewerber. Im Mittelpunkt dieses Buches stehen die Beitrge der Praktiker aus verschiedenen Branchen und Unternehmen, die ihre Erfahrungen viele davon fokussiert auf wichtige Einzelaspekte des Innovationsmanagements zusammenfassen. Dazu kommen konzeptionelle bersichtsbeitrge zu verschiedenen Aspekten des Innovationsmanagements.
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