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Springer Nature
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9783662485835
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Product Description

Ihre Patienten sind im Internet Sie auch? Wie prsentieren sich Ihr Haus und Ihre rzte online? Wie machen Sie Ihre Fachabteilungen fr neue Patienten findbar? Wie knnen welche Marketingmanahmen erfolgreich in der Praxis umgesetzt werden? Inhalte Marketing-Grundlagen mit Blick auf den Medizinmarkt, die Rolle der Patienten und den Basics wie Marketing-Konzept; Marken-Aufbau und Corporate Identity bewhrte Marketing-Manahmen wie Klinik-Suchverzeichnisse, Pressearbeit, Newsletter alles ber den Klassiker: die Klinik-Website Hintergrundinformationen zur Suchmaschinenoptimierung (SEO) Vorstellung aktueller Social Media Plattformen wie Facebook, Twitter & Co. Tipps zum Umgang mit Bewertungsportalen und Anleitungen zum Empfehlungsmarketing sowie dem Reputations-Management der Klinik und rzte im Internet Einsatzmglichkeiten eines Blogs im Krankenhaus Ntzliche Informationen zu Rechtsvorschriften wie Berufsrecht, Heilmittelwerbegesetz, Wettbewerbsrecht, Datenschutzbestimmungen u. a. m. Zuweiser-Marketing mit Online-Instrumenten und Praxisbeispielen Mit vielen Extras: Tipps & Tricks der Medien-Experten Potentiellen Fallstricken Checklisten und Anleitungen Experten-Interviews pro Kapitel Beispielen aus dem Klinikalltag.

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