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Kundenzufriedenheit

Kundenzufriedenheit

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540593980
Condition
New
Product Description

Die Qualitt einer angebotenen Dienstleistung entscheidet immer strker ber die Wettbewerbsfhigkeit des Unternehmens. Die Autoren beschreiben die Techniken und Instrumente zur Erreichnung und zur Messung der Dienstleistungsqualitt. Sie beschrnken sich dabei nicht nur auf das Marketing, sondern beziehen alle Organisationsstufen im Unternehmen mit ein. Zahlreiche Beispiele aus Banken, Gastronomie, Handel und anderen Branchen verdeutlichen die vorgestellten Anstze.

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