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China-Handbuch fr Manager
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China ist die Wirtschaftsmacht des 21. Jahrhunderts. Die Wachstumsraten sind imposant und anhaltend, die wirtschaftlichen und sozialen Vernderungen enorm. Immer mehr westliche Firmen gehen in das Reich der Mitte, aber ebenso viele scheitern auch, weil sie Brokratie, Investitionsmittel oder auch die menschliche Seite eines Chinaaufenthaltes nicht ausreichend bedacht und vorbereitet haben. Das China-Handbuch hilft Managern, sich fr kurze Reisen oder auch mehrjhrige Chinaaufenthalte auf die Begegnung, Verhandlung oder das Arbeiten mit Chinesen vorzubereiten. Es ist ein unentbehrlicher Begleiter fr alle, die beruflich in China oder mit Chinesen zu tun haben, aber auch fr diejenigen, die sich fr die chinesische Kultur und Mentalitt interessieren.
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