Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Creating Customer Value Through Strategic Marketing Planning

Creating Customer Value Through Strategic Marketing Planning

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780792372721
Condition
New
Product Description

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Digital Earth Moving

$39.99

Wahrscheinlichkeitstheorie

$59.99

Die Informatisierung des Alltags

$29.99

Scary Stories for Young Foxes

$6.71

Scholastic News Nonfiction Readers-Biographies: Jane Goodall

$5.21

The Theory of Laser Materials Processing

$299.99

Air Pollution Modeling and Its Application V

$169.00

Zur Lehre der Splenomegalie

$54.99

Epitaxy of Semiconductors

$89.95

Wetlands

$39.99

Untersuchungen ber emslndisches Petrolatum

$54.99

Die Neuentdeckung der Welt

$29.99

Phonons in Semiconductor Nanostructures

$219.99

Appraisal and Valuation

$149.00

Beginning iPhone Games Development

$39.99

Die Pionierrolle im Emissionsgeschft mit Finanzderivaten

$49.99

I Will Find You

$6.74

Information Technology for Management: Towards Business Excellence

$54.99

Integrative Health through Music Therapy

$44.99

Berichte zu Tierarzneimitteln 2009

$39.95

The Struggle of Islam in Modern Indonesia

$39.99

Prenatal Diagnosis of Orofacial Malformations

$84.99

Liver Fluke, Opisthorchis viverrini Related Cholangiocarcinoma

$109.00

Life at Interfaces and Under Extreme Conditions

$169.99

War and Social Theory

$109.99

Leprosy in Colonial South India

$84.99

Nachhaltigkeit und Consumer Confusion am Point of Sale

$64.99

Exercises in Astronomy

$249.99

Understanding Youth Participation Across Europe

$99.99

Praktische Arzneitherapie

$54.99

Societies Under Threat

$109.99

Corporate Training for Effective Performance

$84.99

Theory Choice in the History of Chemical Practices

$54.99

Richtiges Messen in Dampf- und Feuerungsbetrieben

$59.99

Computational Partial Differential Equations

$39.99

Die medikamentsen Seifen Ihre Herstellung und Bedeutung unter Bercksichtigung der zwischen Medikam

$79.99

Die Klinik der Arteriellen Thrombosen im Beckenbereich

$44.99

Handbuch zur Erkundung des Untergrundes von Deponien und Altlasten

$74.99

Wirtschaftspolitik klipp & klar

$34.99

Werbung mit Musik

$74.99