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Crashkurs Marketingleiter
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Product Details
"Crashkurs Marketingleiter" bietet das komprimierte Rstzeug fr alle Marketingmitarbeiter mit Karrierepotenzial. Es vermittelt bewhrte Verhaltensregeln im Spannungsfeld von Vorgnger, Vorgesetzten, Kollegen und Mitarbeitern sowohl aus der Sicht des Aufsteigers aus den eigenen Reihen wie auch des Einsteigers von auen. Die fachlichen und personellen Aufgaben von der Selbst- und Abteilungsorganisation bis zu Fhrungsfragen werden bersichtlich erlutert und an Beispielen erklrt. Tipps fr schnelle Erfolge sowie Checklisten fr die ersten 100 Tage als Marketingleiter geben dem Leser wertvolle Hilfsmittel fr die eigene Praxis an die Hand.
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