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Consulting Research
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Im Jahr 2004 wurde in der Unternehmensberatung in Deutschland ein Umsatz von 12,3 Milliarden Euro erzielt. Trotz der groen Bedeutung des Wirtschaftszweigs Unternehmensberatung, hat die wissenschaftliche Auseinandersetzung damit gerade erst begonnen. In diesem Band prsentieren ausgewiesene Experten fundierte Beitrge zu einer Betriebswirtschaftslehre der Unternehmensberatung. Sie bercksichtigen sowohl die Perspektive der Beratungsklienten als auch die Sicht der Beratungsfirmen. Im Mittelpunkt stehen u. a. folgende Themen: die Make-or-Buy-Entscheidung fr Beratungsleistungen, das Inhouse-Consulting, die Organisation von Managementberatungen, die IT-orientierte Unternehmensberatung der Beratungsprozess sowie das Marketing in der Beratungsbranche.
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